The Produce News Canada

The 'eat brighter' campaign will feature various Sesame Street characters on wraps, labels, bags and more. Photo courtesy of The Oppenheimer Group.

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Oppy goes back to school with Sesame Street
A wide assortment of Oppy products are getting in character right now, suiting up for a comprehensive ’eat brighter!’ roll out. The marketer’s first offering―a mesh bag filled with seedless, easy-peel citrus featuring Cookie Monster for back-to-school promotions―will hit the shelves by mid-August. “We view the ‘eat brighter!’ program as a great opportunity to drive ... continue reading
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